Established in 2013, Maverick Drinks represents a number of producers from the US and Europe, focusing on craft spirits because consumers are increasingly looking for products with provenance, authenticity, and craftsmanship they admire.

In 2013, Maverick Drinks was named IWSC Spirits Distributor of the Year and our work has been featured in numerous UK on-trade and consumer lifestyle publications, as well as The New York Times. We continue to lead the UK in distributing craft spirits whilst also working with trade organisations and industry bodies to drive awareness of craft distilling.

To be a successful distributor requires much more than organizing transportation and logistics. We source products that bring something genuinely unique and refreshing to a UK market dominated by mainstream brands. We give these brands life and introduce them to the bartenders and consumers who appreciate and celebrate the fact that they’re different.

Michael Vachon

Head of Brand Development

With a track record of delivering high-profile presentations and interviews on the subject, as well as being selected as one of only 50 international judges for Tales of the Cocktails, Michael is recognised as one of the strongest voices and a point of reference for the international craft spirits movement.


+44 (0) 781 320 4161

James Goggin

Portfolio Ambassador

James has a long and prestigious background in bartending, including as head bartender in Happiness Forgets. During his time as a bartender he picked up various industry awards, and won 2016 Icons of Whisky American Whiskey Brand Ambassador of the Year.


+44 (0) 752 584 7719

Adam Dobson

Global Commercial Manager

With over 15 years in the drinks industry, Adam has extensive experience in driving commercial value for customers both in the UK and internationally. He has previously been at the forefront of NPD launches globally for Diageo, as well as managing key relationships with distributors and retailers alike.


+44 (0) 7557 733161

Simon Oag

Senior Partner Manager - Wholesale

Simon has enjoyed over 35 years in the drinks industry and has worked with some of the biggest brands in the world in a variety of sales, marketing, and managerial roles. He understands as well as anyone what drives value for UK drinks wholesalers and will work with them to develop their craft spirits ranges.


+44 (0) 7484 539040

Amy Smith

Partner Manager - Managed On-Trade

Amy has worked in the industry for over 10 years looking after some of the fastest growing brands in their categories, with responsibility for large key and national account groups.


+44 (0) 7484 539042

Chris Pollard

Partner Manager - London On-Trade

After 6 years of mixing drinks and managing some of the best bars in Manchester, Chris made the switch to brand work in 2014. Moving to London, he was tasked with a number of growing brands in the on trade. Chris now joins us as our Partner Manager helping the best bars in London continue to drive the craft spirits movement forward.


+44 (0) 7484 539039

Gareth Waughington

Northern Portfolio Ambassador

A late starter in the hospitality industry, Woffy first got behind the bar in Ibiza back in 2010, but it was in Leeds in late 2012 where things really began. Moving up the ranks at Neon Cactus then on to do the same at The Hedonist Project, and more recently continuing his agave love affair at CHIDA Cantina.


+44 (0) 7484 539036