Established in 2013, Maverick Drinks represents a number of producers from the US and Europe, focusing on craft spirits because consumers are increasingly looking for products with provenance, authenticity, and craftsmanship they admire.

In 2013, Maverick Drinks was named IWSC Spirits Distributor of the Year and our work has been featured in numerous UK on-trade and consumer lifestyle publications, as well as The New York Times. We continue to lead the UK in distributing craft spirits whilst also working with trade organisations and industry bodies to drive awareness of craft distilling.

To be a successful distributor requires much more than organizing transportation and logistics. We source products that bring something genuinely unique and refreshing to a UK market dominated by mainstream brands. We give these brands life and introduce them to the bartenders and consumers who appreciate and celebrate the fact that they’re different.

Michael Vachon

Head of Brand Development

With a track record of delivering high-profile presentations and interviews on the subject, as well as being selected as one of only 50 international judges for Tales of the Cocktails, Michael is recognised as one of the strongest voices and a point of reference for the international craft spirits movement.


+44 (0) 781 320 4161

James Goggin

Portfolio Ambassador

James has a long and prestigious background in bartending, including as head bartender in Happiness Forgets. During his time as a bartender he picked up various industry awards, and won 2016 Icons of Whisky American Whiskey Brand Ambassador of the Year.


+44 (0) 752 584 7719

Nick Ravenhall

Head of Export Sales

New Zealand Bartender of the Year 2007, Nick is an IBD Beer Sommelier and SSA Sake Sommelier. With a General Certificate in Distilling, Nick moved into export with Suntory and Morrison Bowmore before relocating to Nordics to manage own-brand spirits development for Altia and the Cask Group.


+44 (0) 7557 733830

Adam Dobson

Global Commercial Manager

With over 15 years in the drinks industry, Adam has extensive experience in driving commercial value for customers both in the UK and internationally.He has previously been at the forefront of NPD launches globally for Diageo, as well as managing key relationships with distributors and retailers alike.


+44 (0) 7557 733161