Established in 2013, Maverick Drinks represents a number of producers from the US and Europe, focusing on craft spirits because consumers are increasingly looking for products with provenance, authenticity, and craftsmanship they admire.

In 2013, Maverick Drinks was named IWSC Spirits Distributor of the Year and our work has been featured in numerous UK on-trade and consumer lifestyle publications, as well as The New York Times. We continue to lead the UK in distributing craft spirits whilst also working with trade organisations and industry bodies to drive awareness of craft distilling.

To be a successful distributor requires much more than organizing transportation and logistics. We source products that bring something genuinely unique and refreshing to a UK market dominated by mainstream brands. We give these brands life and introduce them to the bartenders and consumers who appreciate and celebrate the fact that they’re different.

Michael Vachon

Head of Brand Development

Since importing his first 120 cases of American Gin and Whiskey into his London flat in September 2012, Michael Vachon has been involved with the import, distribution, and brand development of over 100 different craft spirits from the US, UK, Belgium, Poland, and Sweden.

In September 2013, Michael co-founded Maverick Drinks to shake up the drinks industry and bring some genuinely unique and interesting spirits to market. The company represents numerous award-winning brands and was named IWSC Spirits Distributor of the Year in 2014.

Michael has been cited as a reference for the craft spirit movement for several major UK on-trade publications, as well as the New York Times. In addition, he has delivered lectures, seminars, and masterclasses on topics including current consumption trends, new market opportunities, and new production methods. Most recently, Michael was selected as one of only 50 international judges for the 2015 Tales of the Cocktail Spirited Awards.

In an ever-expanding market full of amazing spirits, Michael and Maverick Drinks continue to introduce products that challenge perceptions and celebrate the difference of craft spirits.


+44 (0) 781 320 4161

James Goggin

Portfolio Ambassador

James Goggin started bartending at the age of 16 in Ireland before embarking on world travels when he turned 18. He continued his career in New Zealand for the next 9 years, winning numerous international bartending competitions and helping to lead cocktail programmes for the best bars in the country.

In 2014, he arrived in the UK and immediately took up the position of Head Bartender at Happiness Forgets in London, then ranked the #6 Bar in the World by World's 50 Best Bars. There he helped develop new drinks concepts and foster their sense of unrivalled hospitality that has cemented their reputation as one of the best bars in the world.

As Portfolio Ambassador, James is responsible for educating consumers and bartenders on the merits of craft spirits and the work that goes into producing them. Whilst his role is focused on developing the market for the UK, he continues to travel to distilleries around the world to expand his knowledge and appreciation of the craft of making great spirits and share that knowledge with those around him.


+44 (0) 752 584 7719