Content Manager

You will get help to develop and deliver the best presence for our stable of multi-award-winning brands including Bathtub Gin (Ableforth’s), FEW Bourbon, That Boutique-y Whisky Co, Balcones, The Blended Whisky Co, Wolfburn, New York Distilling, The Handmade Cocktail Co, 1897 Quinine Gin and Darkness!.

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Salary band: £28,000 - £33,000 (dependent on experience)

Location: London

Reporting to: Head of Marketing

About us
Maverick Drinks is a rapidly growing distribution business representing a large number of exceptional craft and boutique spirits produced both in the UK, and abroad. Our mission is to drive change in the spirits industry by reducing our customers’ reliance on mainstream brands. We help our customers to deliver better experiences and higher margins by giving consumers access to a higher quality product.

What you’ll be expected to do

  1. Develop content strategies that are forward thinking, memorable and engaging
  2. Produce cross-channel content for brands across the Maverick Drinks portfolio, adhering to individual brand and tone of voice guidelines
  3. Produce cross-channel content which adheres to the Maverick Drinks tone of voice, ethos and brand guidelines
  4. Produce creative copy (both factual and persuasive) across all communications including:
    • Website/blog copy
    • Email marketing copy
    • Sales tools including product sell sheets and pitch documents
    • New line forms
    • Awards entry submissions and awards announcements
    • Social media
    • Print/digital advertisements
    • Event literature
    • Marketing materials including brochures, flyers and postcards
    • Tasting notes for portfolio brands
    • Case studies
  5. Keep all brand content up to date on all brand and partner sites
  6. Proofread copy for both internal and external stakeholders
  7. Support the PR team with trade and consumer copy
  8. Work closely with our ambassadors to learn about our craft spirits portfolio
  9. Attend events to increase your product knowledge to incorporate category trends into engaging campaigns
  10. Assist with the development and briefing of visual assets including graphic design, photography and videography
  11. Take ownership of copy briefs and execute to a high standard

Experience, Skills and Qualifications
Essential

  • Experience of content writing in drinks, ideally craft spirits
  • Good knowledge of the UK drinks industry and its structure
  • Able to successfully write for both B2B and B2C
  • Must be fluent in English with grade B or above in English ‘A’ level or equivalent international qualification
  • Ability to work fast and accurately to provide memorable, engaging content which stands out from the crowd
  • Ability to produce high quality content from challenging briefs
  • Solid understanding of the on-trade, including cocktail culture
  • Excellent time management and organisational skills, with the ability to manage your own day and a fluctuating workload
  • Knowledge of social media skills for business and other digital media channels

Desirable

  • WSET Level 2 Award in Spirits
  • Experience of using a content management system
  • Familiarity with Photoshop, InDesign, WordPress and Squarespace
  • Basic understanding of HTML
  • Experience in interviewing where required
  • Familiar with the Google Suite of apps

About you

  • Personal interest in and passion for craft spirits
  • Creative writer and natural wordsmith
  • Innovative and original in your approach to content and marketing
  • Excellent attention to detail, and to grammar and punctuation
  • Confident networker, ability to build strong relationships quickly
  • Self starter, ability to work independently
  • Ability to multitask and prioritise, ability to switch between projects and brands seamlessly
  • Proven track record of meeting deadlines
  • Excellent communication skills

Why work for us?

We want to make sure that you love working for us as much as we love having you be part of our team. Below are just some of the reasons why you should join us....

  • Workplace pension
  • Cycle2work scheme
  • A relaxed working environment
  • Flexible working
  • Working with the most intuitive, fun, and hardworking people you'll ever likely to meet and speak to

Oh! and you get to buy booze at cost price. Just in case that makes a difference.

This is a hugely exciting chance to be part of a growing drinks business which defies convention and was recently named in the Sunday Times Fast Track 100. If you feel that you meet the criteria to be our new Content Manager, then please apply now and send your CV and any covering letter to work@maverickdrinks.com

Due to the volume of applicants, if you have not heard from us within four weeks then please consider your application unsuccessful.


Partner Manager

On-trade - Scotland And North East

Are you passionate about craft spirits?  Are you an experienced Brand Ambassador/Bartender looking to blast off to another level?  We may have just the opportunity for you... We are looking for an enthusiastic Partner Manager with flair and enthusiasm for all things spirits, to drive distribution and growth of the Maverick Drinks brand portfolio. Acting as a consultant and bringing partners on the craft spirits journey.

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Salary band: £25,000 - £35,000 (dependent on experience)

Location: Edinburgh

Reporting to: National Sales Manager

About us
Everyone we work with on our awesome craft spirits portfolio is a partner of ours. We would never push a product upon our customers and we are consultative in our approach. Pubs, bars and restaurants only stock our brands because they love them. Therefore, our sales teams are encouraged to partner with their customers, hence Partner Managers.

What you’ll be expected to do

  • Taking full ownership of your given territory, and employing a consultative selling approach, you will drive distribution through both existing and new business on-trade outlets.
  • Establish strong visibility for our brands within outlet, through jointly branded initiatives on cocktail and spirit menus, and bespoke promotional activities.
  • Get the trade “Thinking Craft” - Use your expertise on the craft spirits category to share category insights in order to facilitate product ranging.
  • Manage the full customer picture, and plan and execute A&P investment brilliantly.
  • Utilise the internal team to deliver liquid, brand and category training to embed our brands and drive value.
  • Liaise with the Partner Manager - Wholesale to ensure regional product availability and accessibility.
  • Work collaboratively with industry peers from wholesalers to soft drinks suppliers to build a strong network.

About you
Essential

  • Experience of having worked behind a bar is essential to being successful in this role.
  • Curation of cocktail lists and skills in trade marketing would be hugely valuable.
  • Solid sales or account management and new business development within the spirits industry, specifically in the on-trade.
  • Experience of launching NPD or challenger brands into the on-trade.
  • Reasonably extensive knowledge of the geographical area within which you * will be working in the on-trade, with demonstrable knowledge of movers and shakers in focus areas.
  • Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category.
  • Must have the ability to manage A&P spend and carry out controlled measurement and evaluation of executed activities.
  • Excellent numeracy and language skills.
  • Strong negotiation skills.
  • Good IT competency, including Google Suite of apps along with ability to produce engaging presentations.
  • Educated to ‘A’ level standard or equivalent.
  • Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education.
  • This role is field-based and will require regional travel; a full UK driving licence is therefore required.

Why work for us?

We want to make sure that you love working for us as much as we love having you be part of our team. Below are just some of the reasons why you should join us....

  • Workplace pension
  • Cycle2work scheme
  • A relaxed working environment
  • Flexible working
  • Working with the most intuitive, fun, and hardworking people you'll ever likely to meet and speak to

Oh! and you get to buy booze at cost price. Just in case that makes a difference.

Feel like this is the role for you? Well, within your cover letter, we want to see what is your favourite drink (it doesn’t have to be alcoholic) and why it should become our favourite drink! Send it along with your CV to work@maverickdrinks.com

Please note that any cover letters that don’t fulfil the request above will be immediately rejected.


Are you passionate about craft spirits?  Are you an experienced Brand Ambassador/Bartender looking to blast off to another level?  We may have just the opportunity for you... We are looking for an enthusiastic Partner Manager with flair and enthusiasm for all things spirits, to drive distribution and growth of the Maverick Drinks brand portfolio. Acting as a consultant and bringing partners on the craft spirits journey.

View

Salary band: £40-50k (Depending on experience)

Reporting to: National Sales Manager

Location: London/M25 belt

Job Purpose

Are you passionate about craft spirits? Are you an experienced Brand Ambassador/Bartender looking to blast off to another level? We may have just the opportunity for you... We are looking for an enthusiastic Partner Manager with flair and enthusiasm for all things spirits, to drive distribution and growth of the Maverick Drinks brand portfolio. Acting as a consultant and bringing partners on the craft spirits journey.

Everyone we work with on our awesome craft spirits portfolio is a partner of ours. We would never push a product upon our customers and we are consultative in our approach. Pubs, bars and restaurants only stock our brands because they love them. Therefore, our sales teams are encouraged to partner with their customers, hence Partner Managers.

Essentials of the Job

  • Taking full ownership of your given territory, and employing a consultative selling approach, you will drive distribution through both existing and new business on-trade outlets.
  • Establish strong visibility for our brands within outlet, through jointly branded initiatives on cocktail and spirit menus, and bespoke promotional activities.
  • Get the trade “Thinking Craft” - Use your expertise on the craft spirits category to share category insights in order to facilitate product ranging.
  • Manage the full customer picture, and plan and execute A&P investment brilliantly.
  • Utilise the internal team to deliver liquid, brand and category training to embed our brands and drive value.
  • Liaise with the Partner Manager - Wholesale to ensure regional product availability and accessibility.
  • Work collaboratively with industry peers from wholesalers to soft drinks suppliers to build a strong network.

Experience, skills and qualifications

  • Bartending experience is essential to being successful in this role.
  • Curation of cocktail lists and skills in trade marketing would be hugely valuable.
  • Solid sales or account management and new business development within the spirits industry, specifically in the on-trade.
  • Experience of launching NPD or challenger brands into the on-trade.
  • Reasonably extensive knowledge of the geographical area within which you will be working in the on-trade, with demonstrable knowledge of movers and shakers in focus areas.
  • Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category.
  • Must have the ability to manage A&P spend and carry out controlled measurement and evaluation of executed activities.
  • Excellent numeracy and language skills.
  • Strong negotiation skills.
  • Good IT competency, including Google Suite of apps along with ability to produce engaging presentations.
  • Educated to ‘A’ level standard or equivalent.
  • Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education.
  • This role is field-based and will require regional travel; a full UK driving licence is therefore required.

About you

  • You will possess a strong sense of purpose, be proactive and capable of working autonomously.
  • You love a cocktail and how to make some great concoctions
  • Strong drive and determination
  • Ability to think outside the box and be able to challenge the status quo within the channel, be maverick
  • Excellent attention to detail
  • Presentable, articulate and polite

Why work for us?

We want to make sure that you love working for us as much as we love having you be part of our team. Below are just some of the reasons why you should join us….

  • workplace pension
  • cycle2work scheme,
  • a relaxed working environment,
  • flexible working,
  • working with the most intuitive, fun, and hardworking people you'll ever likely to meet and speak to

Oh, and you get to buy booze at cost price. Just in case that makes a difference.

Feel like this is the role for you? Well, within your cover letter, we want to see what is your favourite drink (it doesn’t have to be alcoholic) and why it should become our favourite drink! Send it along with your CV to work@maverickdrinks.com!

Please note that any cover letters that don’t fulfil the request above will be immediately rejected.

Partner Manager

On-trade - Greater London