Established in 2013, Maverick Drinks is the UK distributor of an outstanding portfolio of craft spirits. We focus on craft spirits because consumers are increasingly looking for products with provenance, authenticity, and craftsmanship they admire.
Since then, the business has seen extraordinary growth and helped grow the craft spirits category with a range that brings something genuinely unique and refreshing to the UK market long-dominated by mainstream brands. We introduce them to bartenders and consumers who appreciate and celebrate the fact that they’re different.
Our approach is working. More and more retailers and bars are growing their craft spirits ranges and Maverick Drinks was named IWSC Spirits Distributor of the Year 2014, 2016, and 2017. Our work has been featured in numerous on-trade and consumer lifestyle publications, including The Guardian, The Telegraph, TIME Magazine, and The New York Times.
We continue to lead the UK in distributing craft spirits whilst also working with trade organisations and industry bodies to drive awareness of the craft distilling movement.
Head of Brand Development
With a track record of delivering high-profile presentations and interviews on the subject, as well as being selected as one of only 50 international judges for Tales of the Cocktails, Michael is recognised as one of the strongest voices and a point of reference for the international craft spirits movement.
Global Commercial Manager
With over 15 years in the drinks industry, Adam has extensive experience in driving commercial value for customers both in the UK and internationally. He has previously been at the forefront of NPD launches globally for Diageo, as well as managing key relationships with distributors and retailers alike.
National Sales Manager
Juan-Marc has over 13 years’ experience in key management roles across sales, marketing and trade marketing for leading global businesses in the drinks industry. In his previous roles, he’s been successful in developing high-performing teams that achieve business objectives and exceed our partners' expectations.
James has a long and prestigious background in bartending, including as head bartender in Happiness Forgets. During his time as a bartender he picked up various industry awards, and won 2016 Icons of Whisky American Whiskey Brand Ambassador of the Year (Rest of World).
Northern Portfolio Ambassador
A late starter in the hospitality industry, Woffy first got behind the bar in Ibiza back in 2010, but it was in Leeds in late 2012 where things really began. Moving up the ranks at Neon Cactus then on to do the same at The Hedonist Project, and more recently continuing his agave love affair at CHIDA Cantina.
Senior Partner Manager - Luxury and Independent Retail
Scott has worked in the whisky trade for several years, most recently representing Jura and Dalmore, and has extensive experience with luxury retailers. Scott's commercial aptitude is complimented by years of customer-facing experience, having run several trade shows in his previous employment.
Senior Partner Manager - Wholesale
Simon has enjoyed over 35 years in the drinks industry and has worked with some of the biggest brands in the world in a variety of sales, marketing, and managerial roles. He understands as well as anyone what drives value for UK drinks wholesalers and will work with them to develop their craft spirits ranges.
Partner Manager - London On-Trade
After 6 years of mixing drinks and managing some of the best bars in Manchester, Chris made the switch to brand work in 2014. Moving to London, he was tasked with a number of growing brands in the on trade. Chris now joins us as our Partner Manager helping the best bars in London continue to drive the craft spirits movement forward.
Partner Manager - Managed On-Trade
Amy has worked in the industry for over 10 years looking after some of the fastest growing brands in their categories, with responsibility for large key and national account groups.
Wholesale Service Manager
Kinga started her experience with distribution during her time at university when she was first introduced to the key aspects of supply chain management. Over the past few years, she has gained significant experience in warehousing with DHL Supply Chain and transport with the VeeTee Group. Joining Maverick Drinks has provided her with the opportunity to expand her knowledge of alcohol distribution and everything that comes with it.
Wholesale Service Assistant
Lauren started in the Spirits Industry fresh out of university, working in the retail service department of Master of Malt. Since then, she has worked for London-based distributor Love Drinks, before joining Maverick Drinks in December 2016, working as part of the office team to deliver the Maverick brands throughout the UK and internationally.
Wholesale Service Assistant
Natasha started her career in the drinks industry back in 2012 and since then has managed to work in several different bars, where she learned how to deliver great service and hospitality. She also worked with one of the largest online whisky and spirits retailers in the UK, which helped to grow her knowledge and appreciation of craft spirits.